Bartec is a business based in the North of England which specialises in the production of tyre pressure monitoring equipment. Colin Webb, the MD, wanted to promote his products to Nissan, in Japan, and also to arrange a meeting with them.

The first thing that Comms did was to translate the Bartec website into Japanese (see the Japanese version of the Bartec web site here). This accomplished two very important things:

1. Nissan could now read all about Bartec's products in Japanese.
2. It demonstrated that Bartec were very serious in their intention to work with Nissan.

We also translated all of Bartec's marketing materials into Japanese, and typeset and printed them. The brochures were then sent to Nissan.

Colin Webb also felt that it would be beneficial to be able to communicate with Nissan in their own language, and so we arranged for a local Japanese linguist to be an intermediary. This person was given a Bartec email address, and introduced to Nissan and all of the other suppliers involved in the project. The Nissan management could now talk to Bartec in their own language, which, as they said in their first email, "was such a relief to us".

As a result, two weeks later, Colin Webb was invited to go to Nissan Japan to make a presentation. He took with him the Japanese interpreter to provide language support. Prior to leaving we provided them with a PowerPoint presentation in Japanese for their meeting with Nissan. We helped to set up the Bartec laptop so that it could handle the Japanese language, and provided colour print-outs in English and Japanese that could be handed out during the meeting.

The presentation, to everyone's delight, was a great success. Comms has continued to work with Bartec and has produced technical support materials in Japanese for Nissan and their suppliers. We have also worked with Bartec to support their sales and marketing in other countries, such as Sweden and Germany.