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The Slippery Slope of Badly Localised Marketing Campaigns

The Slippery Slope of Badly Localised Marketing Campaigns

We all see great and not so great examples of marketing campaigns, but the devil is often in the details when it comes to multilingual efforts. We look at a distinctly average English campaign from a French ski resort's marketing team, and summarise with some considerations when you're planning your own multi-territory campaigns.
New website for Comms Multilingual!

New website for Comms Multilingual!

Comms Multilingual is very pleased to announce the launch of our new website. We have tried to make the site useful and informative, taking into account what people said they liked about our previous site. The site may be viewed on a variety of different devices. We...