The topic of globalisation is gaining momentum in the world of associations and professional organisations. Up until now, such organisations have been content just to service their own membership within their own countries and they have done this very well. Why should associations now look at Global Certification?

We now live in a world where there is unprecedented interconnection between different cultures. There is an increase in global alliances and supply chains and new markets and new products are emerging all the time. This interconnection requires people to have global skills, which are transportable, and this is where professional certifications, that have a global acceptance, are coming into their own.

Adept associations are seizing the opportunities these changes are giving rise to and finding new ways to serve their professions. There is a new awareness among leaders that their body of knowledge and certifications represent new product and new market potential, not only for their membership but also for developing countries and our world economy.

While offering a certification or training programme in another language and/or country can create an expansion opportunity for your association and an opportunity to increase your global relevance, the journey to seizing such opportunities requires a sound strategy and the expertise to execute on it.

What needs to be looked at when you are thinking about offering your certification or training programmes in other countries or indeed to native-speakers of other languages within your own country?

• What is the value proposition of your organisation?
• What do your members want and need?
• What do those who employ them want and need?
• How can you service the needs of multinational corporations?
• Are your internal processes and systems set up to cope with the extra demand?
• Do you have a body of knowledge that lends itself to being put into another language?

Some organisations are already offering their certifications and training programmes outside their own countries, but in their own native language. For many this “just happened” as a natural result of web exposure to an international audience.

However:

Are you wondering what would happen if you undertook an internationalisation and/or translation and adaptation strategy on purpose?
Have you begun to form such a strategy and aren’t sure where or how to start implementing it?
Are you wondering what skills and capabilities your team needs to bring such initiatives to life?

We can help you!

Comms Multilingual and Global Professional Skills have teamed up to provide a full suite of services for associations and other organisations, who wish to take their certification programs, continuing education courses or other marketing and instructional delivery programs into other countries.

What do we offer you?

• A series of introductory webinars, which take you through different aspects of the globalisation process.
• Our one and two day customised on-site workshops, which will help prepare your team with the skills, knowledge and processes they’ll need to carry out internationalisation and/or adaptation projects.
• A strategic assessment & planning process, which will help you to gather the quantitative and qualitative data you need, to assess this against your resources and existing strategy, and to engage your stakeholders in forming an internationalisation initiative.
• In an initial feasibility study, we carry out a thorough CAGE (Cultural, Administrative, Geographic and Economic) and risk analysis and produce a roadmap and implementation plan for you.
• We will then move forward to the localisation and adaptation process, where we work with all interested parties in ensuring that the certification itself, plus all the necessary learning and training materials and marketing content are culturally and legally valid in the target country and that the certification will be accredited by the country concerned.
• The translation process involves a team of experienced linguists from your new international region and your domestic region to complete both a forward and back translation that will be completely validated and leave you 100% confident, even if your team is not adept in the translation language.
• Finally, we have a network of local delivery partners that we can draw on to bring your program to market.
  

Is your vision to be "the world's leading association for our profession"? Then please contact us right away for a discussion.