We thoroughly enjoyed a very interesting and diverse I.C.E. Exchange program in November 2021 and learning about the innovations in our industry. One of our #iceexchange favourite sessions was definitely:
“Strategies to Promote the Value of Your Certification Program”
If certification companies wish to remain competitive in this rapidly changing digital era, credentialing leaders must understand the market needs and the expectation of their target audiences. Promoting the value of your certification to government agencies, employers, professionals and the public by localising your content to the target audience language is essential to remaining relevant in today’s market.