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The Slippery Slope of Badly Localised Marketing Campaigns

The Slippery Slope of Badly Localised Marketing Campaigns

We all see great and not so great examples of marketing campaigns, but the devil is often in the details when it comes to multilingual efforts. We look at a distinctly average English campaign from a French ski resort's marketing team, and summarise with some considerations when you're planning your own multi-territory campaigns.
Comms Multilingual on the Move

Comms Multilingual on the Move

Thanks to continued year-on-year growth, Comms Multilingual has outgrown its previous home in Adelphi Court, Epsom. The works on our new premises have now finished, and on March 7, we moved into new, larger premises.
Designing translation-friendly marketing assets

Designing translation-friendly marketing assets

Making marketing materials work out of the box across multiple countries can be tricky. We've put together some hints and tips to consider when designing your marketing materials in English, so that it makes the translation process quicker and more cost effective. Our top tip: leave plenty of space!
Translation in the Content Marketing Era

Translation in the Content Marketing Era

For most of us, the way we buy products and services has changed greatly over the last few years. The extent to which having a native-speaker produce marketing content really counts cannot be underestimated, and making sure the content sounds as natural as possible in the foreign versions must be the number one aim.